Naiin (pronounced "nai-in") (Thai: ร้านหนังสือนายอินทร์) is a bookstore chain serving the local Thai market. It was developed by Amarin Printing and Publishing Ltd.

Naiin bookstores stock a limited range of books, magazines and newspapers, with only a small selection of books in English. This chain of bookstores is probably of limited interest to most foreign visitors in Thailand.

There are many branches and franchised units throughout Bangkok and other provinces of Thailand. Locations in Bangkok include the Emporium, The Mall Bang Kae, Fashion Island and Seacon Square. Check the company website for more locations and further details..

Website: http://www.naiin.com/
Comments
Good info about Naiin bookstores
Although I have browsed for books in Naiin, I've yet to buy anything there and wasn't aware of the discount-stamp promotions. I doubt it will lure me away from Kinokuniya or Chula Book Center (one of your favorites, too) but it's certainly useful to know. Dokya is on my list of places to visit but I must admit that Prae Pittaya had slipped the net. If you can think of any others, please let me know. Happy reading!
A decent store
This is a decent Thai bookstore chain, with better selection than most Se-Ed stores, about on par with Dokya (ดอกหญ้า) and B2S. My favorites are still Prae Pittaya (แพร่พิทยา) and Chula Book Center (ศูนย์หนังสือจุฬาฯ).
I do like that Naiin does discount-stamp promotions, where you get a stamp for every X baht, good for X baht off your next purchase. It's the little things.
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